Companies such as Sony and Microsoft also feature themselves at E3, not due to a game they're developing, but more due to a new console which they are hoping to release soon. These two giants can set the stage for the rest of the exposition, with new consoles being announced alongside the games which will feature on them. The biggest and best E3 expositions are always the ones where new consoles are released, as the new games being made for them use better technology which creates games that are more advanced than anything seen in current generation consoles.
Ultimately the E3 Expo achieves a worldwide event for the gaming industry, an event which will set the tone for games to come in the current year and the first half of the year to follow. The job of developers at E3 is to amaze games journalists with their demos and cinematics of new games which are being developed for near future release. The job of games journalists is to then amaze the public by featuring videos and writing their views of them for everyone to read online and in their physical publications should they produce them.
Katie Woodson regularly follows the E3 expo, she uses it as an example for her writing about exhibition draping because there's always a lot used, and she loves watching the new games get revealed.
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